What Is Web Design and How Can You Get Into the Industry?

 Web design is the process of creating and coding the interface and layout of a website, including the underlying architecture and functionality. Using design programmes, web designers combine their technical knowledge and skills with their creative understanding of UI/UX and visual design to create websites that are user-friendly and meet the client's requirements.

A key part of web design is ensuring that all elements on the page work together to deliver an experience that is as seamless and efficient as possible. Aberdeen Web Design, this is particularly important for sites that use a lot of images and videos, where the load time can increase significantly as these files are downloaded and loaded onto a visitor's device.

Good web design is a critical component of any business' digital presence, and getting it right can have a significant impact on the success of a site and the brand's overall online performance. However, there are a number of common mistakes that can be made during the design process that can have a negative impact on both users and performance.

Web Design Aberdeen

One of the most common mistakes is overcrowding a webpage with too many different elements that compete for the viewer's attention. This can make it difficult for visitors to find the information they're looking for and may lead them to leave the site before taking any action.

Another mistake is failing to provide a clear call-to-action (CTA) that directs visitors to the next stage of their journey or to complete an action such as making a purchase. Without this, a website can feel disjointed and will be less effective at driving conversions and sales.

It's also important for web designers to be able to clearly communicate their ideas and plans to both clients and other team members. This is because they may need to explain why a particular solution works best or how it meets certain criteria, for example when designing a responsive web design that is optimised for multiple devices.

A great way to develop these skills is by gaining some experience in a junior web design role or working as an assistant to an experienced designer. This can help you gain a better understanding of the design process and how to work efficiently in a team.

If you're a graduate and interested in a career as a web designer, then you can browse our range of IT and technology graduate jobs. Alternatively, school leavers can also get into this industry by applying for a web design apprenticeship. These are often advertised by careers services, specialist recruitment agencies and on national and local job boards. To be successful, you'll need a strong portfolio of creative projects that demonstrate your skills and creativity in this area. Having the relevant qualifications, such as a degree in IT, digital media or graphic design is also essential. You can also build up experience and improve your chances of finding a job by joining a web design community or starting your own freelance business.